This job is no longer available
This job expired on 30/08/2026. It no longer accepts applications.
Head of Consumer Healthcare Division
Union Healthcare · Beyrouth
Job description
About the role
The Head of Consumer Healthcare Division is responsible for the end‑to‑end strategy and performance of the division’s brand portfolio. You will design and execute a coherent brand‑by‑brand plan that integrates trade, distribution, medical promotion and consumer demand to deliver a true 360° commercial approach.
Key responsibilities
- Develop and own the strategy for each brand, defining positioning, pricing, channel mix and growth priorities.
- Ensure alignment between push (trade, distribution) and pull (consumer demand, activation) activities across all brands.
- Direct medical promotion strategy, guaranteeing scientific messaging and healthcare‑professional engagement.
- Manage relationships with principals and suppliers, negotiate commercial terms and secure marketing support.
- Lead, structure and develop the commercial team, setting targets and driving sales performance.
- Oversee integrated online and offline marketing, activation planning and execution at point of sale.
Required profile
- Strategic, brand‑led thinker capable of turning vision into executable plans.
- Strong commercial acumen across both push and pull dynamics.
- Proven experience negotiating with principals and managing supplier relationships.
- Leadership experience in building high‑performing commercial, medical and marketing teams.
- Fluency in integrated marketing, including digital, trade and activation.
Required skills
What we offer
- Opportunity to lead a high‑impact consumer healthcare portfolio in the Lebanese market.
- Strategic autonomy and responsibility for a multi‑brand division.
- Collaborative environment with cross‑functional teams.
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Union Healthcare
Beyrouth