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Head of Consumer Healthcare Division

Union Healthcare · Beyrouth

Senior 🇬🇧 English

Job description

About the role

The Head of Consumer Healthcare Division is responsible for the end‑to‑end strategy and performance of the division’s brand portfolio. You will design and execute a coherent brand‑by‑brand plan that integrates trade, distribution, medical promotion and consumer demand to deliver a true 360° commercial approach.

Key responsibilities

  • Develop and own the strategy for each brand, defining positioning, pricing, channel mix and growth priorities.
  • Ensure alignment between push (trade, distribution) and pull (consumer demand, activation) activities across all brands.
  • Direct medical promotion strategy, guaranteeing scientific messaging and healthcare‑professional engagement.
  • Manage relationships with principals and suppliers, negotiate commercial terms and secure marketing support.
  • Lead, structure and develop the commercial team, setting targets and driving sales performance.
  • Oversee integrated online and offline marketing, activation planning and execution at point of sale.

Required profile

  • Strategic, brand‑led thinker capable of turning vision into executable plans.
  • Strong commercial acumen across both push and pull dynamics.
  • Proven experience negotiating with principals and managing supplier relationships.
  • Leadership experience in building high‑performing commercial, medical and marketing teams.
  • Fluency in integrated marketing, including digital, trade and activation.

Required skills

    What we offer

    • Opportunity to lead a high‑impact consumer healthcare portfolio in the Lebanese market.
    • Strategic autonomy and responsibility for a multi‑brand division.
    • Collaborative environment with cross‑functional teams.

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    Published 3 months ago

    20 views · 0 interested

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    Union Healthcare

    Beyrouth