On-Trade Sales Representative (Horeca)

About the role

The On-Trade Sales Representative develops and manages relationships with on-trade accounts, promoting and selling the company's products to bars, restaurants, hotels and other hospitality venues. The role involves meeting sales targets, increasing market share and ensuring high levels of customer satisfaction.

Key responsibilities

• Identify and target new on-trade accounts and develop strong relationships with existing clients.
• Visit assigned accounts regularly to understand their needs and provide tailored solutions.
• Negotiate contracts and pricing to maximise sales and profitability.
• Promote products and services, and take part in promotional events, tastings and product launches.
• Train and support clients on product features and benefits.
• Monitor market trends, competitors and customer preferences, and give feedback to marketing and product development teams.
• Achieve or exceed sales targets and KPIs, and prepare regular sales reports, forecasts and account summaries.
• Resolve client issues promptly, keep accurate records of sales and account information, and process orders and invoices.
• Build long-term relationships with key stakeholders to foster loyalty and repeat business.

Required profile

• Proven sales experience of at least 3 years, preferably in the on-trade or hospitality sector.
• High school degree; a BBA or similar is a plus.
• Strong understanding of the on-trade market and industry trends.
• Excellent communication, negotiation and interpersonal skills.
• Ability to work independently and manage multiple accounts.

Candidates apply by sending their CV by email to the recruiter.