Digital Marketing Specialist

About the role

The Digital Marketing Specialist will plan, execute, and optimise digital campaigns that promote Great Place To Work Middle East’s services and brand across online channels. This full‑time remote position involves managing social media accounts, supporting virtual events, and ensuring consistent messaging throughout the region.

Key responsibilities

• Develop, launch and optimise multi‑channel digital campaigns to drive engagement and lead generation.
• Manage social media platforms, schedule content and interact with audiences.
• Monitor web analytics, produce performance reports and recommend data‑driven improvements.
• Collaborate with cross‑functional teams to align marketing initiatives with regional objectives.

Required profile

• Strong background in digital and online marketing, preferably B2B or professional services.
• Experience in the Middle East market is a plus.
• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent experience.

Required skills

• Social Media Marketing
• Web Analytics
• Marketing automation platforms
• CRM tools
• Email marketing systems
• SEO/SEM
• Content marketing
• Lead generation techniques