Senior Marketing Specialist

About the role

SCOPSIS is seeking a Senior Marketing Specialist to drive its social media presence, organic B2B growth, and events programme. The role will position the company as a trusted authority in data and AI for manufacturing and FMCG sectors.

Key responsibilities

• Develop and lead social media strategy across LinkedIn, X, Meta, and TikTok.
• Grow company and executive LinkedIn profiles through thought‑leadership content.
• Build an organic B2B funnel that supports lead generation and sales objectives.
• Manage content creation, community engagement, analytics, and competitor monitoring.
• Plan and execute expos, conferences, webinars, workshops, and corporate events.
• Oversee event promotion, logistics, vendor coordination, budgets, timelines, and post‑event follow‑up.
• Collaborate with sales and business development teams to generate pipeline impact.

Required profile

• 3–5 years of B2B social media and event‑management experience.
• Proven track record in organic growth, audience development, and thought leadership.
• Strong knowledge of social analytics and scheduling tools.
• Excellent English and Arabic communication skills.
• Project‑management, leadership, teamwork, and problem‑solving abilities.
• Experience in data, AI, SaaS, B2B technology, manufacturing, or FMCG is a plus.

Required skills

• Meta Business Suite
• Hootsuite