Senior Brand Manager – Lebanon Cluster

About the role

The Senior Brand Manager will lead the execution of the marketing strategy for the Perfetti Van Melle cluster covering Lebanon, Syria, Jordan, Egypt, Iraq, Morocco and Libya. The role focuses on driving growth in sales, market share and profitability by aligning global brand positioning with local market insights.

Key responsibilities

• Manage portfolio and new product development activities, ensuring successful launches and market adoption.
• Implement above‑ and below‑the‑line communication, visibility tools and BTL initiatives to boost brand awareness.
• Coordinate artwork development and product registration with factories and regulatory teams.
• Leverage Nielsen and EPOS data for KPI tracking, ROI analysis and regional reporting.
• Collaborate with sales, R&D and corporate marketing to drive distribution, SKU penetration and trade growth.
• Gather local consumer insights, conduct market research and adapt global messaging to local cultural nuances.

Required skills

• Nielsen data analysis
• EPOS insights
• ROI analysis
• Local product registration
• Visibility tools management
• BTL support execution
• Artwork coordination