Retention Marketing Specialist

About the role

We are looking for a data‑driven Retention Marketing Specialist to own the mid‑funnel of the customer journey, from first order to loyal, repeat usage. You will turn behavioural data into targeted, high‑impact engagement programs that increase retention, reduce churn, and grow customer lifetime value.

Key responsibilities

• Build and maintain behavioural cohorts in analytics tools such as Mixpanel or Amplitude and translate insights into actionable segmentation strategies.
• Design, execute, and optimise in‑app promotions, push notifications, SMS, and email campaigns tailored to each cohort.
• Develop automated lifecycle journeys, including onboarding, second‑order conversion, reactivation, and win‑back flows.
• Analyse funnel performance to identify drop‑off points and implement data‑backed interventions.
• Define and track core KPIs: retention rate, churn rate, order frequency, CLV, and promotional ROI.
• Run structured A/B tests on offers, messaging, timing, and channels, and scale successful variants.
• Partner with Product, Data, and Commercial teams to align retention initiatives with business objectives.

Required profile

• 3–4 years of experience in CRM, retention, or lifecycle marketing, preferably in a B2C app‑based environment (e‑commerce, delivery, fintech, etc.).
• Strong hands‑on proficiency with Mixpanel or comparable analytics platforms.
• Proven track record of improving retention and reducing churn through segmentation and targeted campaigns.
• Solid analytical skills with the ability to interpret data and convert it into clear commercial actions.

Required skills

• Mixpanel
• Amplitude
• CleverTap
• Braze
• MoEngage