Head of Growth & Marketing

About the role

Lead the growth engine for PawPots, a fast‑growing fresh pet‑food subscription startup operating in Lebanon and the UAE. You will drive customer acquisition, optimize performance across channels, and increase long‑term value.

Key responsibilities

• Manage performance‑marketing agencies, audit ad structures, challenge CPAs and continuously optimise campaigns on Meta, Google and TikTok.
• Own the full funnel from click to checkout, run A/B tests to improve conversion rates and scale additional channels such as influencers, SEO, partnerships and referrals.
• Guide creative direction using performance data, localise brand messaging for Lebanon and the UAE, and oversee the creative team.
• Design and optimise lifecycle marketing flows (email/SMS), collaborate with Customer Experience to reduce churn and boost LTV.

Required profile

• 5+ years in growth, performance or digital marketing, preferably in e‑commerce, DTC subscription or SaaS.
• Strong analytical mindset with experience in CAC, LTV, ROAS and cohort analysis.
• Hands‑on experience with GA4, Meta Ads Manager and lifecycle tools such as Klaviyo or Mailchimp.
• Proven track record managing creative teams and external agencies.
• Interest in pet and animal health and motivation to improve pets’ wellbeing at scale.

Required skills

• GA4
• Meta Ads Manager
• Klaviyo
• Mailchimp