Social Media Executive (Remote, Lebanon)

About the role

MADI International, a beauty and cosmetics trading and distribution company, is looking for a creative and driven Social Media Executive to work remotely from Lebanon and help raise its digital presence.

Key responsibilities

• Develop, schedule and publish engaging content across Instagram, Facebook and TikTok.
• Help create campaigns aligned with marketing objectives.
• Monitor trends, competitors and industry insights to keep strategies fresh.
• Manage community engagement by responding to comments, messages and mentions promptly and professionally.
• Collaborate with design, content and marketing teams on visuals and copy.
• Track, analyse and report on metrics such as engagement, reach and conversions, and recommend improvements.
• Plan and run paid social campaigns, including content preparation and performance tracking.

Required profile

• Bachelor's degree in Marketing, Communications or a related field.
• 2-4 years in social media management, ideally in beauty, haircare, skincare or retail, with in-house or agency GCC market experience.
• Fluent written and spoken English; Arabic strongly preferred.
• Nice to have: experience in a multi-brand distributor setup, creator/influencer coordination, and basic paid social knowledge.

Required skills

• Strong copywriting and eye for on-brand visuals.
• Hands-on use of Meta Business Suite, TikTok, Snapchat and native analytics.
• Ability to manage several brands and calendars in parallel without missing deadlines.