Performance Marketer / Media Buyer

About the role

A proactive, results-driven Media Buyer is sought to manage and grow paid acquisition campaigns across a portfolio of accounts. The role covers the full campaign lifecycle, from account structure and audience strategy to creative testing, optimization and budget management, with a focus on measurable results and ROAS. It calls for a high degree of ownership, accountability and strategic thinking.

Key responsibilities

• Build and scale paid campaigns across Meta, Google, TikTok, YouTube, Snapchat and Apple Ads, using best-practice account structures
• Manage budgets by allocating media spend strategically, scaling successful initiatives and improving efficiency
• Run structured A/B tests on audiences, creatives, messaging, formats and bidding strategies
• Analyze campaign data daily and implement timely optimizations
• Deliver clear, actionable performance updates to Account Managers with key results, learnings and recommendations
• Set up, monitor and optimize publisher campaigns on websites, mobile apps and external publishers
• Prepare monthly performance reports, with possible weekly updates
• Stay up to date with platform enhancements, advertising innovations and automation tools

Required profile

• Minimum 3-5 years of hands-on experience managing paid social and digital advertising campaigns
• Proven experience managing significant advertising budgets (USD 20K+ per month) with demonstrated performance outcomes
• Experience running acquisition campaigns such as app installs, in-app engagement, lead generation and sales
• Ability to manage multiple accounts and priorities at once
• Strong analytical and problem-solving skills, and excellent communication skills
• Initiative, ownership, attention to detail and comfort working independently while collaborating with cross-functional teams

Required skills

• Understanding of campaign architecture and optimization, including ABO and CBO strategies
• Experience with A/B testing and performance analysis