Digital Marketing Specialist

About the role

AIHOM is looking for a Digital Marketing Specialist for its head office in Mecharafieh. The specialist maintains the company's online presence and sales through various marketing campaigns, researching, strategizing with colleagues and creating content. The position is full-time, Monday to Friday 9:00 AM to 5:00 PM, Saturday 9:00 AM to 2:00 PM, Sunday off.

Key responsibilities

• Plan and run paid ads on Google Ads, TikTok, Facebook Ads and LinkedIn Ads to reach target audiences and maximise ROI.
• Develop digital marketing strategies covering lead generation, brand awareness and customer acquisition.
• Create and manage content for websites, social media, email campaigns and blogs, and optimise site content for search engines.
• Manage social media presence, including post scheduling, and brainstorm growth strategies.
• Measure campaign performance, collaborate with internal teams on landing pages and UX, and analyse the customer journey across channels.
• Create social media posts, videos, infographics and product photos; edit short-form video and daily stories.
• Use basic graphic design skills to make visuals that match the brand.

Required profile

• BS/MS degree in Digital Marketing or a related field.
• Proven work experience in digital marketing.
• Highly creative, able to identify target audiences and design engaging campaigns.
• Experience optimising landing pages and user funnels.

Required skills

• Google Ads and SEM experience.
• Website analytics tools such as Google Analytics and Web Trends.
• Marketing automation, email marketing and CRM tools (META).
• Basic graphic design with tools such as Canva or Adobe Photoshop.
• Strong analytical and data-driven thinking.