Senior Marketing Manager – Automotive

About the role

A highly experienced, creative and results-oriented Senior Marketing Manager is sought to lead the marketing strategy for DEEPAL in Lebanon (Dbayeh). The ideal candidate has extensive experience in the automotive industry, strong strategic and leadership capabilities, and a proven track record in building marketing campaigns, strengthening brand positioning, generating qualified leads and driving vehicle sales.

Key responsibilities

• Develop and execute comprehensive marketing strategies for DEEPAL in the Lebanese market.
• Lead all marketing, branding, advertising and promotional activities.
• Plan and run new vehicle launches, product presentations, test-drive events and promotional campaigns.
• Build and manage digital marketing, including social media, SEO, SEM, paid advertising and lead generation.
• Strengthen DEEPAL's brand awareness and market positioning.
• Work with the sales team to generate qualified leads, increase showroom traffic and meet sales targets.
• Carry out market research, competitor analysis and customer behaviour studies.
• Manage advertising agencies, media partners, influencers and external suppliers.
• Develop partnerships, organise events and brand activations.
• Manage the marketing budget and monitor campaign performance, KPIs and ROI.
• Lead and manage the marketing team.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• Minimum 12 years of marketing experience.
• Proven experience in the automotive industry is a must.
• Previous experience with automotive dealerships, distributors or international car brands is highly preferred.
• Strong understanding of the Lebanese automotive market.
• Fluency in Arabic and English; French is an advantage.

Required skills

• Digital marketing, social media and lead generation.
• Leadership, communication, negotiation and analytical skills.

To apply, candidates send their updated CV by email to the Chery Lebanon HR team.