SEO & Content Specialist

About the role

DIGITALHIVE is a digital-first marketing agency that helps brands grow through strategy, content, media, SEO and data. It is looking for an SEO & Content Specialist to plan and execute organic growth strategies across its client portfolio. The role combines SEO strategy, content creation, link building and outreach, and calls for someone comfortable moving between research, analysis, writing, optimization, outreach and reporting.

Key responsibilities

• Research keywords, competitors, SERPs and search intent to find organic growth opportunities.
• Develop and run SEO strategies that improve rankings, traffic, leads and conversions.
• Carry out technical, on-page and content SEO audits and give recommendations to developers and internal teams.
• Optimize pages: titles, meta descriptions, headings, internal links, content structure, URLs, schema and images.
• Create SEO content plans and editorial calendars, then write, edit and optimise website content, landing pages, service pages, blogs and long-form content.
• Refresh existing content to improve rankings, relevance, engagement and conversion.
• Research topics for traditional search engines and emerging AI-driven search platforms.
• Build ethical link-building strategies, research prospects and publishers, and reach out to secure backlinks, mentions, guest posts and placements.
• Maintain outreach lists and follow-ups, and track rankings, traffic, conversions, backlinks and competitor activity with Google Analytics, Google Search Console and tools such as Semrush.
• Prepare weekly and monthly reports and collaborate with developers, designers, paid media and account teams.
• Stay up to date with Google algorithm updates, search trends and AI search developments.

Required profile

• Strong practical experience in SEO, content writing and organic search.
• Proven ability to write clear, engaging, well-researched and search-optimised content.
• Experience with SEO audits, link building, prospect research, email outreach and relationship-based outreach.
• Ability to identify quality backlink and content-placement opportunities rather than relying on low-quality or automated links.
• Experience across multiple clients, websites or industries is highly desirable.
• A relevant degree in marketing, communications, journalism or digital marketing is preferred, though strong practical experience is equally valued.

Required skills

• Google Analytics, Google Search Console, Semrush, Ahrefs, Screaming Frog or similar tools.
• WordPress and basic HTML/CSS are an advantage.
• Strong analytical skills and excellent written English.