Reach Associate

About the role

The Reach Associate drives the adoption of Whish App services by engaging directly with merchants, onboarding new partners, and strengthening existing relationships. This field‑sales role combines customer interaction, market insight gathering, and support for activation campaigns.

Key responsibilities

• Visit merchants regularly to promote Whish App services and onboard new partners.
• Identify target sectors, geographic areas and businesses to match suitable financial solutions.
• Support planning and execution of field marketing and activation campaigns.
• Collect merchant and customer feedback to improve products and services.
• Build and maintain strong relationships with merchants and business partners.
• Collaborate with team members to achieve commercial targets.
• Ensure compliance with company policies and uphold company values during all field activities.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Sales or a related field.
• 1–2 years of experience in sales, marketing, promotions or a related area.
• Valid driver’s license and willingness to travel for field work.
• Excellent communication skills in English and Arabic (French a plus).
• Positive attitude, organized approach, confidence and strong interpersonal skills.
• Strong negotiation and persuasion abilities.
• Ability to work independently while managing multiple merchant visits and priorities.

Required skills

• Proficiency in Microsoft Excel.
• Proficiency in Microsoft Word.
• Proficiency in Microsoft PowerPoint.
• Proficiency in Microsoft Outlook.
• Ability to use mobile applications and digital tools for merchant onboarding and field reporting.

What we offer

• Opportunities to develop client service and relationship‑management skills.
• Career growth within Commercial and Sales departments.
• Supportive team culture with a collaborative mindset.
• Comprehensive training on company products, services and sales techniques.
• Hands‑on field experience in a dynamic, fast‑paced environment.