B2B Sales Representative – Food & Beverage (Horeca)

About the role

We are looking for a motivated B2B Sales Representative with experience in the Food & Beverage (F&B) industry to join our team and grow our business client portfolio. You will be responsible for building long‑term partnerships with business clients, generating new accounts, and driving sales growth across your assigned territory while ensuring a high level of service and client satisfaction.

Key responsibilities

• Develop and manage a portfolio of B2B clients in the Horeca segment, including restaurants, cafés, hotels, catering companies, and distributors.
• Prospect and acquire new business accounts to expand market share.
• Achieve and exceed monthly and quarterly sales targets.
• Conduct client visits, product presentations, and tastings for owners, chefs, and purchasing managers.
• Prepare quotations and negotiate pricing, payment terms, and supply agreements.
• Process orders accurately and coordinate with logistics for timely delivery.
• Follow up on collections and ensure clients stay within agreed credit terms.
• Monitor market trends, competitor pricing, and client needs.
• Handle client inquiries, complaints, and after‑sales follow‑ups professionally.
• Maintain accurate records of sales activities, pipeline, and client data; prepare regular sales reports and forecasts for management.

Required profile

• Bachelor's degree in Business, Marketing, Hospitality, or a related field.
• 2–4 years of B2B sales experience in the F&B industry.
• Established network within the Horeca and F&B distribution market is a strong plus.
• Proven track record of meeting or exceeding sales targets.
• Strong negotiation, communication, and relationship‑building abilities.
• Good understanding of pricing, margins, and credit terms.

Required skills

• Proficiency in MS Office.
• Experience with CRM systems (advantageous).