Digital Subscriptions & Acquisition Officer

About the role

Join the Marketing team of L’Orient-Le Jour & L’Orient Today as a Digital Subscriptions & Acquisition Officer. You will be responsible for driving the growth of digital subscriptions and revenue by creating and optimizing acquisition campaigns across multiple channels.

Key responsibilities

• Develop, launch and continuously improve subscriber acquisition campaigns.
• Manage acquisition channels including SEM, social advertising, display, retargeting and email.
• Analyze key performance indicators, track campaign performance and recommend data‑driven improvements.
• Oversee acquisition budgets, ensuring efficient spend and ROI.
• Collaborate with cross‑functional teams to enhance conversion, engagement and retention.

Required profile

• 3–5 years of experience in digital marketing, acquisition, growth or subscription management.
• Strong analytical mindset with a data‑driven approach.
• Hands‑on experience with GA4, Google Ads/Meta Ads Manager, Excel/Google Sheets and Looker Studio or similar tools.
• Creative, initiative‑taking and results‑oriented.
• Fluency in French and/or English.

Required skills

• Google Analytics 4
• Google Ads
• Meta Ads Manager
• Excel
• Google Sheets
• Looker Studio