Digital Subscriptions & Acquisition Officer

About the role

The Digital Subscriptions & Acquisition Officer will drive growth of digital subscribers and revenue for a leading bilingual media group. Reporting to the Marketing Director, you will design and execute acquisition campaigns across websites, apps and other digital platforms.

Key responsibilities

• Develop segmented acquisition strategies aligned with audience, platform and editorial moments.
• Create and launch acquisition campaigns, including messaging, pricing and visual assets, and prepare technical specifications when needed.
• Manage budgets across channels such as display, SEM, affiliate, co‑registration, retargeting, RTB and email marketing.
• Monitor market trends, optimise subscription journeys and reduce churn through engagement initiatives.
• Track performance, analyse KPIs and produce regular reports with recommendations for optimisation.

Required profile

• Degree in Marketing, Digital Marketing, Communications, Business, Management, Data, Analytics or related field.
• 3–5 years of experience in digital acquisition, growth marketing or subscription management, preferably in a media or publishing environment.
• Fluency in French and/or English.

Required skills

• SEM
• Display advertising
• Social media advertising
• Retargeting
• Email marketing
• Affiliate marketing
• Lead generation
• Traffic acquisition
• Real‑time bidding (RTB)
• Co‑registration