Business Development Executive – B2B Lead Generation

About the role

We are seeking a proactive Business Development Executive to drive new B2B opportunities through cold calling and outbound prospecting. The role focuses on identifying potential clients, initiating conversations, and qualifying leads for our sales pipeline.

Key responsibilities

• Conduct cold calls to introduce the company’s products/services to potential B2B clients.
• Research and build target lists of companies and decision‑makers.
• Generate qualified leads through outbound prospecting and LinkedIn outreach.
• Schedule meetings or product demonstrations for the sales team.
• Maintain accurate records in the CRM system.
• Follow up with prospects via calls, emails, and social media.
• Collaborate closely with the sales team to convert leads into business opportunities.
• Meet and exceed weekly and monthly lead‑generation targets.
• Provide feedback on market trends, customer needs, and competitor activities.

Required profile

• Bachelor’s degree in Business Administration, Marketing, or a related field (preferred).
• 1–3 years of experience in business development, telemarketing, or B2B sales.
• Strong cold‑calling and communication skills.
• Ability to handle rejection and stay persistent.
• Excellent organizational and time‑management abilities.
• Self‑motivated with a results‑oriented mindset.

Required skills

• Experience using CRM tools and lead‑generation platforms (any).