Sales & Marketing Specialist – Abidjan

About the role

The Sales & Marketing Specialist will analyse market trends, consumer behaviour and competitive landscapes to support the development and improvement of FMCG products. This role bridges market intelligence with R&D, ensuring product offerings meet consumer needs and market opportunities.

Key responsibilities

• Conduct market studies to identify trends, opportunities and gaps.
• Analyse consumer preferences, buying patterns and competitor positioning.
• Prepare detailed market and feasibility reports.
• Support new product development and recipe/formulation improvements based on market insights.
• Conduct product testing, benchmarking and sensory evaluations.
• Track product performance, sales trends and customer feedback.
• Collaborate with marketing, sales, production and R&D teams to align product strategy with market needs.
• Provide regular reports and actionable insights for management.

Required profile

• Bachelor’s degree in Marketing or a related field.
• 2–5 years of experience in marketing, market research, R&D or product development.
• Strong analytical and research skills with the ability to interpret data.
• Creative and innovative mindset.
• Experience coordinating projects across functions.

Required skills