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Sales & Marketing Specialist – Abidjan

Tikbees · Beyrouth

New
Mid 🇬🇧 English

Job description

About the role

The Sales & Marketing Specialist will analyse market trends, consumer behaviour and competitive landscapes to support the development and improvement of FMCG products. This role bridges market intelligence with R&D, ensuring product offerings meet consumer needs and market opportunities.

Key responsibilities

  • Conduct market studies to identify trends, opportunities and gaps.
  • Analyse consumer preferences, buying patterns and competitor positioning.
  • Prepare detailed market and feasibility reports.
  • Support new product development and recipe/formulation improvements based on market insights.
  • Conduct product testing, benchmarking and sensory evaluations.
  • Track product performance, sales trends and customer feedback.
  • Collaborate with marketing, sales, production and R&D teams to align product strategy with market needs.
  • Provide regular reports and actionable insights for management.

Required profile

  • Bachelor’s degree in Marketing or a related field.
  • 2–5 years of experience in marketing, market research, R&D or product development.
  • Strong analytical and research skills with the ability to interpret data.
  • Creative and innovative mindset.
  • Experience coordinating projects across functions.

Required skills

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    Published 1 hour ago

    Expires 1 month from now

    5 views · 0 interested

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