Performance Marketing Specialist
Byblos Vista · Beyrouth
Job description
About the role
We are seeking a Performance Marketing Specialist who blends strong digital marketing execution with modern AI and automation expertise. You will drive qualified lead generation for U.S.-based service businesses in facilities maintenance, real estate support, and related sectors.
Key responsibilities
- Plan, launch, and optimize paid campaigns on LinkedIn, Google, and other channels.
- Build and manage end‑to‑end lead generation funnels, from click to conversion.
- Track, analyze, and report on CPL, MQLs, SQLs, conversion rates, and ROI.
- Maintain CRM workflows and marketing automation in HubSpot.
- Design AI‑powered marketing workflows to boost efficiency.
- Create landing pages, lead magnets, email sequences, and nurturing campaigns.
- Implement tracking infrastructure (GA4, GTM, pixels, UTMs, conversion tracking).
- Run A/B tests and continuously refine campaign performance.
- Collaborate with sales and leadership to improve lead quality and pipeline.
Required profile
- 3+ years of experience in performance, demand generation, or growth marketing.
- Hands‑on experience with LinkedIn Ads and Google Ads.
- Strong understanding of marketing funnels and conversion optimization.
- Experience with HubSpot or similar CRM/marketing automation platforms.
- Analytical mindset with proficiency in GA4 and reporting dashboards.
Required skills
- LinkedIn Ads
- Google Ads
- HubSpot
- Google Analytics 4
- Google Tag Manager
- AI tools (ChatGPT, Claude, Gemini, Perplexity)
- Automation tools
- Landing page builders
- CRO tools
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Published 1 day ago
Expires 1 month from now
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Byblos Vista
Beyrouth
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