Performance Marketing Specialist

About the role

We are seeking a Performance Marketing Specialist who blends strong digital marketing execution with modern AI and automation expertise. You will drive qualified lead generation for U.S.-based service businesses in facilities maintenance, real estate support, and related sectors.

Key responsibilities

• Plan, launch, and optimize paid campaigns on LinkedIn, Google, and other channels.
• Build and manage end‑to‑end lead generation funnels, from click to conversion.
• Track, analyze, and report on CPL, MQLs, SQLs, conversion rates, and ROI.
• Maintain CRM workflows and marketing automation in HubSpot.
• Design AI‑powered marketing workflows to boost efficiency.
• Create landing pages, lead magnets, email sequences, and nurturing campaigns.
• Implement tracking infrastructure (GA4, GTM, pixels, UTMs, conversion tracking).
• Run A/B tests and continuously refine campaign performance.
• Collaborate with sales and leadership to improve lead quality and pipeline.

Required profile

• 3+ years of experience in performance, demand generation, or growth marketing.
• Hands‑on experience with LinkedIn Ads and Google Ads.
• Strong understanding of marketing funnels and conversion optimization.
• Experience with HubSpot or similar CRM/marketing automation platforms.
• Analytical mindset with proficiency in GA4 and reporting dashboards.

Required skills

• LinkedIn Ads
• Google Ads
• HubSpot
• Google Analytics 4
• Google Tag Manager
• AI tools (ChatGPT, Claude, Gemini, Perplexity)
• Automation tools
• Landing page builders
• CRO tools