Brand Manager (Alcohol and Spirits)

About the role

The Brand Manager develops and executes marketing and trade marketing strategies to build brand awareness, increase market share and drive growth. The role covers brand communication, product positioning and consumer engagement across multiple channels.

Key responsibilities

• Develop and implement brand strategies that strengthen market presence
• Achieve volume, market share and profitability targets for assigned brands
• Plan and run marketing campaigns and promotions, and measure their results
• Lead new product launches from concept to market introduction
• Prepare and manage the annual A&P plan and budget
• Carry out market research and analyse consumer behaviour, pricing and competitor activity
• Prepare brand forecasts with sales and supply chain and ensure effective stock management
• Build supplier relationships and align marketing plans with brand positioning
• Work with sales and key account teams on trade marketing and tailored promotions
• Spend time in the field to understand market dynamics

Required profile

• Bachelor's degree in Marketing or Business Administration
• At least 4 years of experience in a similar role
• Strong understanding of consumer behaviour, trade dynamics, market research and digital marketing
• Strategic and analytical thinker with strong problem-solving skills
• Creative, proactive, highly organised and detail-oriented
• Excellent communication and leadership skills
• Able to manage several projects and priorities in a fast-paced environment
• Arabic, English and French is an advantage

Required skills

• Excel
• Power BI
• PowerPoint
• Marketing tools

To apply, send your CV by email to the recruiter named in the original posting.