B2B Sales Representative (On‑Trade)

About the role

The On‑Trade Salesperson will develop and maintain relationships with bars, restaurants, hotels, clubs and other on‑trade customers. You will be responsible for promoting the brand portfolio, ensuring product availability and driving sales growth through proactive customer engagement and strategic planning.

Key responsibilities

• Identify and pursue opportunities to increase distribution and volume across key on‑trade accounts.
• Build long‑term relationships with bar managers, restaurant owners and event planners to secure repeat business.
• Visit customers regularly to introduce new products, conduct tastings and execute brand‑building activities.
• Prepare tailored sales proposals, negotiate pricing and promotional terms, and close deals.
• Monitor competitor activity, industry trends and consumer preferences to adapt sales tactics.
• Maintain accurate records of interactions, forecasts and achievements; report insights to management.
• Support promotional events, tastings and product launches to boost visibility.
• Address customer concerns promptly to ensure a positive experience.

Required profile

• 1‑2 years of sales experience, preferably in the on‑trade, hospitality or beverage sector.
• Proven ability to meet targets, close deals and drive sales growth.
• Excellent verbal and written communication skills.
• Strong interpersonal skills with a customer‑centric approach.
• Organised, able to manage multiple accounts and work independently.
• Willingness to work evenings, weekends and attend events as needed.
• A bachelor's degree in business, marketing or a related field is a plus.

Required skills

• Sales negotiation and presentation skills.
• Relationship‑building and account management abilities.
• Knowledge of the beverage industry and on‑trade market dynamics.