B2B Lead Generation Representative

About the role

A Business Development Executive is needed to generate new business opportunities with leading consulting firms across Europe through personalized email and LinkedIn outreach. The role suits someone with strong English, extensive B2B sales development experience and the ability to build relationships with senior professionals at international organizations. It is based in Beirut Digital District (BDD), with four days on site and one day remote.

Key responsibilities

• Run outbound campaigns to generate new clients and project opportunities with consulting and professional services firms.
• Research priority accounts and identify consultants, managers, directors and partners, using LinkedIn, company websites, industry databases and professional networks.
• Write personalized cold emails and LinkedIn messages tailored to each prospect.
• Build, manage and optimize multi-step outreach sequences, follow-ups and prospecting workflows.
• Identify consultants needing external experts for market research, due diligence, strategic consulting or investment decisions, and position the expert sourcing solution clearly.
• Qualify requirements and connect interested consultants with account management and client services teams.
• Build relationships with senior stakeholders through networking, referrals and warm introductions, handle objections and keep following up.
• Use HubSpot or similar CRM, LinkedIn Sales Navigator, Lemlist, Apollo and other tools; keep CRM records accurate and track conversion rates.
• Test and improve prospecting strategies and messaging, and collaborate with commercial leadership and client services to hit weekly targets.

Required profile

• 2+ years in B2B sales development, outbound prospecting or a similar SDR/BDR role.
• Experience in B2B SaaS, consulting, financial services, research or technology; experience with international companies and senior professionals outside Lebanon is required.
• Exceptional written and spoken English; previous experience selling to consulting firms or familiarity with expert networks and due diligence is an advantage.
• Available full-time from Beirut Digital District, four days on site and one day remote.

Required skills

• Cold email outreach, LinkedIn prospecting and lead generation.
• Sales sequencing, email personalization, follow-up and account-based prospecting.
• HubSpot or equivalent CRM, LinkedIn Sales Navigator, Lemlist, Apollo or similar tools.