Marketing & Sales Coordinator – FMCG (Abidjan)

About the role

The Marketing & Sales Coordinator will support the development and improvement of FMCG products by analysing market trends, consumer behaviour and competitive landscapes. This role bridges market intelligence with R&D to ensure product offerings meet market opportunities and consumer needs. You will work closely with cross‑functional teams to translate market insights into actionable product strategies and support the launch of new product lines.

Key responsibilities

• Conduct market studies to identify trends, opportunities and gaps, and prepare detailed market and feasibility reports.
• Analyse consumer preferences, buying patterns and competitor positioning.
• Support new product development and recipe/formulation improvements based on market insights, including product testing, benchmarking and sensory evaluations.
• Track product performance and sales trends, analyse feedback from customers, distributors and retailers, and deliver regular reports with actionable insights.
• Collaborate with marketing, sales, production and other functions to align product development with market needs and go‑to‑market plans.
• Organise product trials and tastings, gather internal and external feedback and drive continuous product improvement.

Required profile

Required skills