Marketing Manager – Omnichannel & Retail Innovation

About the role

The Marketing Manager will lead the development and execution of omnichannel strategies, integrating offline retail concepts with our e‑commerce platform to create a seamless customer experience. This senior‑level role is responsible for driving brand equity, expanding distribution channels, and fostering strategic partnerships.

Key responsibilities

• Develop annual business plans to meet growth targets.
• Expand distribution channels, customer selection, and product portfolio.
• Lead brand‑building initiatives to enhance equity and supplier partnerships.
• Optimize organizational structure to achieve business objectives.
• Negotiate contracts with suppliers, covering commercial terms, pricing, and promotional activities.
• Conceptualize and launch innovative offline retail concepts that integrate with e‑commerce.
• Define and execute experiential retail formats and customer engagement initiatives.
• Build strategic partnerships with global and regional premium brands.
• Represent the department in high‑level negotiations and business reviews.
• Drive digital transformation to improve customer experience, online conversion, and lifetime value.
• Oversee e‑commerce platform development and performance metrics.
• Champion premium customer care across all touchpoints.
• Develop and manage CRM, loyalty programs, and personalized shopping experiences.

Required profile

Required skills