Web Administrator – SEO & Paid Media Specialist

About the role

We are looking for a proactive Web Administrator to lead our SEO and paid media initiatives. You will work closely with content creators and developers to boost our online visibility, drive qualified traffic, and optimise advertising spend.

Key responsibilities

• Develop and execute comprehensive SEO strategies, including on‑page, off‑page, and technical optimisation.
• Conduct keyword research, competitor analysis, and content gap assessments.
• Optimise website structure, metadata, and content for search engine performance.
• Plan, launch, and optimise paid campaigns on Google Ads, Meta (Facebook & Instagram), and TikTok.
• Manage budgets, bidding strategies, and A/B testing to maximise ROI.
• Monitor KPIs such as traffic, CTR, CPC, CPA, ROAS, and conversion rates.
• Produce regular performance reports with actionable insights.

Required profile

• Minimum 2 years of hands‑on experience in SEO and paid advertising.
• Strong understanding of search engine algorithms and ranking factors.
• Proven track record managing campaigns on Google, Meta, and TikTok platforms.
• Data‑driven mindset with solid analytical abilities.
• Excellent communication and collaboration skills.

Required skills

• SEO
• Google Ads
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Google Analytics
• Google Search Console
• Google Tag Manager