Senior Brand Manager – Gin & Baileys

About the role

The Senior Brand Manager will drive growth for Gin & Baileys in Lebanon, translating global and regional brand strategies into locally relevant plans. You will work closely with distributor partners and internal teams to shape consumer strategy, investment and activation.

Key responsibilities

• Lead market growth agenda for strategic brands, turning global direction into local growth strategies.
• Shape market choices across consumers, portfolio, investment and activation to build brand equity.
• Influence and collaborate with distributor partners, challenging plans and strengthening execution capabilities.
• Align consumer strategy, investment and execution priorities across internal and external stakeholders.

Required profile

• Degree in Marketing, Business or related field.
• 6‑8+ years of experience in Marketing, Commercial or FMCG environments.
• Proven track record of driving brand growth and delivering commercial results.
• Strong consumer, cultural and commercial acumen with ability to turn insights into action.

Required skills

• Experience managing marketing investments and evaluating ROI.
• Strong stakeholder management and cross‑functional leadership.
• Ability to influence senior stakeholders, distributors and agency partners.
• Digital, data and AI literacy with a passion for applying new capabilities.