Senior Media Planner Executive

About the role

We are seeking a Senior Media Planner Executive to develop and execute cross‑channel media plans for key clients. The role requires strong analytical abilities, attention to detail, and a solid grasp of media fundamentals.

Key responsibilities

• Assist in creating multi‑channel media plans aligned with client objectives and audience insights.
• Conduct market, competitive and audience research using tools such as TGI, GWI, SimilarWeb and Nielsen.
• Support day‑to‑day planning tasks including budgets, channel allocations, timelines and documentation.
• Collaborate with performance, social, search and creative teams to ensure integrated planning.
• Monitor live campaigns to verify pacing accuracy and KPI alignment.
• Prepare reports, post‑campaign analyses and actionable insights for internal and client presentations.

Required profile

• 2–4 years of experience in media planning, preferably in an agency setting.
• Strong understanding of media fundamentals, channel roles and planning frameworks.
• Excellent organizational, communication and presentation skills.
• Proactive, detail‑oriented and able to thrive in fast‑paced environments.

Required skills

• Familiarity with media research tools such as TGI, GWI, SimilarWeb, Nielsen and platform insights dashboards.
• Solid analytical skills for interpreting data and developing actionable recommendations.