Social Media & Marketing Specialist

About the role

Nucleus Ventures is seeking a freelance Social Media & Marketing Specialist to lead the planning, coordination, and oversight of its social media activities. The role is execution‑focused, with strategic guidance and support from a social media intern and a graphic designer.

Key responsibilities

• Develop and maintain a practical social media and marketing strategy aligned with the brand, goals, and target audiences.
• Plan weekly/monthly content calendars across LinkedIn, Instagram, Facebook, X/Twitter and other relevant platforms.
• Brief and coordinate with the graphic designer for visual assets such as posts, stories, and carousels.
• Identify and track key performance indicators (KPIs) to measure effectiveness and growth.
• Support online/Zoom events through announcements, live posting, and post‑event content.

Required profile

• Bachelor’s degree in Marketing, Communications, Media, Business or equivalent experience.
• 3–5 years of experience in social media management or digital marketing.
• Strong organizational skills, attention to detail, and ability to manage content calendars.
• Self‑motivated, proactive and comfortable working independently with interns and designers.

Required skills

• Proficiency with LinkedIn, Instagram, Facebook, WhatsApp and other social platforms.
• Experience using social media management tools.
• Copywriting ability and tone adaptation across platforms.
• Basic analytics and KPI tracking.