Social Media Marketing Specialist – Beirut

About the role

PPC MENA is looking for a Social Media Marketing Specialist to join its Beirut office. You will be responsible for shaping and executing the company’s social media presence, driving engagement, and supporting overall digital growth objectives.

Key responsibilities

• Plan, develop and implement social media strategies aligned with business goals.
• Create, curate and manage content across all relevant platforms.
• Enhance brand visibility and audience interaction online.
• Monitor, optimise and report on social media performance metrics.
• Analyse digital marketing data to inform future campaigns.
• Collaborate closely with cross‑functional teams to deliver cohesive, impactful campaigns.

Required profile

• Proven proficiency in Social Media Marketing and Social Media Optimization (SMO).
• Strong communication abilities and experience in content strategy.
• Up‑to‑date knowledge of digital marketing trends, platform algorithms and best practices.
• Creative problem‑solver with an innovative mindset.
• Excellent understanding of social media analytics and reporting.
• Ability to thrive in an on‑site, team‑oriented environment.
• Relevant experience or qualifications in Marketing, Communications or related fields is a plus.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Social Media Analytics