Social Media Content Creator

About the role

Cartlow is seeking a creative and energetic Social Media Content Creator to produce engaging visual and written content that showcases its affordable and sustainable technology products. You will work within the Marketing team to plan, film, edit, and publish material that drives brand awareness, audience engagement, and sales across multiple digital platforms.

Key responsibilities

• Create photo, video, and graphic content for Instagram, TikTok, Facebook, LinkedIn, X, Snapchat, and YouTube.
• Plan, shoot, edit, and publish short‑form videos, reels, stories, unboxing videos, product demos, behind‑the‑scenes, and lifestyle content.
• Develop creative concepts aligned with campaigns, product launches, promotions, and seasonal events.
• Write compelling copy, captions, and posts that reflect Cartlow’s brand voice.
• Collaborate with Marketing, Design, Merchandising, CRM, and Product teams to ensure content supports business objectives.
• Stay up‑to‑date with social media trends, platform updates, viral formats, and emerging content opportunities.
• Feature smartphones, electronics, accessories, and marketplace products in informative content.
• Coordinate with influencers, content creators, and brand partners when required.
• Cover company events, warehouse activities, and behind‑the‑scenes moments for authentic storytelling.
• Monitor performance metrics and recommend optimisations for future content.
• Maintain an organized library of creative assets.

Required profile

• Bachelor’s degree in Marketing, Media, Communications, Digital Marketing, Journalism or a related field.
• 2–4 years of experience in social media content creation or digital marketing.
• Experience in e‑commerce, retail, technology or consumer electronics is highly preferred.
• Strong portfolio demonstrating creative social media content across multiple platforms.

Required skills

• Videography and photography using smartphones and professional cameras.
• Video editing tools such as Adobe Premiere Pro, CapCut or Final Cut Pro.
• Adobe Creative Suite (Photoshop, Illustrator) or Canva.
• Knowledge of social media analytics and performance metrics.
• Familiarity with content scheduling and social media management platforms.