Senior Paid Social Executive

About the role

We are seeking a Senior Paid Social Executive to lead the planning, execution, and optimisation of paid social campaigns across Meta, TikTok, Snapchat, LinkedIn and X. You will own end‑to‑end delivery, ensure campaigns meet performance targets and collaborate with cross‑functional media teams to create integrated strategies.

Key responsibilities

• Plan, activate and continuously optimise paid social campaigns on major platforms.
• Develop audience segmentation, creative variations and bidding strategies to maximise ROAS, CPA and other KPIs.
• Monitor daily performance, identify optimisation opportunities and implement data‑driven improvements.
• Prepare and present detailed performance reports with actionable insights.
• Collaborate with Paid Search, Programmatic and Analytics teams for cross‑channel solutions.
• Stay up‑to‑date with platform innovations, new ad formats and algorithm changes.
• Support client calls, quarterly reviews and strategic discussions.
• Mentor junior paid social executives to ensure quality and consistency.

Required profile

• 2–4 years of hands‑on paid social campaign management, preferably in an agency.
• Strong client‑facing experience with confident communication and presentation skills.
• Proactive mindset with curiosity for creative testing and emerging trends.
• Excellent organisational and multitasking abilities with high attention to detail.

Required skills

• Meta Ads Manager
• TikTok Ads
• Snapchat Ads
• LinkedIn Campaign Manager
• Excel
• Data Studio
• Power BI
• Campaign analytics, tracking and attribution
• Dynamic ads, pixel implementation and conversion tracking