Digital Marketing Account Manager

About the role

The Digital Account Manager is the main point of contact between LUMINA and its clients. You will understand each client's business goals, monitor campaigns across Google, Meta, TikTok and other platforms, coordinate with internal teams to deliver them and report on performance clearly. The role combines client relationship management with hands-on digital marketing knowledge.

Key responsibilities

• Serve as the primary contact for assigned clients, building long-term, trusted relationships
• Understand client objectives, target audiences and KPIs, and turn them into clear campaign briefs
• Lead regular client meetings, calls and performance reviews, and handle requests, feedback and concerns promptly
• Identify opportunities to upsell and expand services based on client needs and results
• Plan, coordinate and oversee digital campaigns across Google Ads, Meta (Facebook and Instagram), TikTok and other platforms
• Work with media buyers, designers, content creators and developers to deliver work on time and to a high standard
• Monitor campaign performance daily and recommend optimizations (CTR, CPA, ROAS, conversions)
• Manage budgets, timelines and deliverables, and prepare clear, insight-driven performance reports

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field
• At least 1 year of professional experience in digital marketing, ideally in an agency or client-facing role
• Excellent communication skills in English and Arabic
• Strong organizational and time-management skills, able to juggle multiple clients and deadlines
• Analytical mindset with attention to detail, and a team player eager to learn

Required skills

• Working knowledge of Google Ads, Meta Ads Manager and TikTok Ads Manager
• Familiarity with Google Analytics, Meta Business Suite and reporting tools
• Understanding of campaign structure, targeting, budgeting, A/B testing and conversion tracking
• Proficiency with Microsoft Office or Google Workspace, especially Excel/Sheets and presentations
• Proficiency with AI tools such as Claude, ChatGPT and similar platforms to support marketing activities