PR Specialist

About the role

KristiesLab is seeking a PR Specialist to manage public relations and media activities for both its clients and the agency itself. You will be responsible for creating press materials, coordinating media outreach, and supporting events and influencer campaigns.

Key responsibilities

• Build and maintain relationships with journalists, editors, publishers and media outlets across Lebanon and the wider MENA region.
• Write press releases, media pitches, statements, talking points, media kits, award submissions and case studies.
• Coordinate press events, launches and interview schedules, handling invitations, press kits and on‑site media hosting.
• Identify suitable influencers and content creators, manage briefings, PR package deliveries and track deliverables.
• Monitor daily media coverage and prepare coverage reports and post‑campaign analyses for clients.

Required profile

• Minimum 3 years of experience in PR or media relations, preferably within an agency.
• Established network of media contacts in Lebanon (regional contacts a plus).
• Excellent writing skills in Arabic and English; French is a plus.
• Strong knowledge of the Lebanese influencer and content creator landscape.
• Organised with strong follow‑up, attention to detail and comfortable working with clients, media and on‑ground events.

Required skills

• Media relations and press outreach.
• Press material creation (press releases, media kits, award submissions).
• Event coordination and on‑site media management.
• Influencer identification and PR seeding.