On-Trade Sales Representative – Lebanese Wine

About the role

We are looking for an enthusiastic On‑Trade Sales Representative to join our growing Lebanese wine company. Based in Beirut, you will be responsible for expanding our presence in restaurants, wine bars, hotels and other hospitality venues across Lebanon, promoting a premium portfolio of locally produced wines.

Key responsibilities

• Identify and acquire new hospitality accounts while growing sales of the wine portfolio.
• Build and maintain strong relationships with restaurant owners, F&B managers and purchasing teams.
• Conduct wine tastings, product presentations and support wine‑list development.
• Represent the brand at client meetings, events and trade shows.
• Travel across Lebanon as needed to meet clients and monitor market trends.

Required profile

• Minimum 2 years of experience in sales, hospitality, wine & spirits or FMCG.
• Excellent communication, negotiation and relationship‑building abilities.
• Passion for wine, food and the hospitality sector.
• Fluent in Arabic and English.
• Valid driving licence and willingness to travel throughout Lebanon.

Required skills

What we offer

• Competitive base salary plus performance‑based commission.
• Wine education and ongoing training.
• Opportunities for career growth within a fast‑expanding Lebanese wine company.