Marketing Research & Development Specialist

About the role

The Marketing Research & Development Specialist will lead market intelligence activities, support product innovation, and provide actionable insights to drive business growth in Abidjan.

Key responsibilities

• Conduct quantitative and qualitative market research, design surveys, interviews and focus groups, and analyse customer preferences and behaviour.
• Monitor local, regional and international market trends, develop segmentation analyses and prepare comprehensive research reports.
• Perform competitor monitoring, benchmark strengths and weaknesses, and produce regular intelligence reports.
• Identify new product opportunities, coordinate testing, support concept validation and contribute to product lifecycle management.
• Analyse consumer buying habits, measure satisfaction, and evaluate post‑launch performance.
• Develop survey methodologies, execute surveys across channels and present findings to management.
• Support business development by evaluating market expansion potential and assisting pricing strategy development.
• Analyse large datasets, create dashboards, KPI reports and forecasting models.
• Collaborate with sales, marketing, product development, operations and finance teams and coordinate with external research agencies when needed.

Required profile

Required skills