Marketing Specialist – Performance & AI‑Driven Campaigns

About the role

The Marketing Specialist will support the execution of performance‑driven marketing initiatives across Lebanon and Jordan. The role focuses on paid media, customer journey programs, and the use of AI tools to boost productivity and innovation.

Key responsibilities

• Plan, execute and optimise paid media campaigns on Meta, Google, LinkedIn, YouTube and other platforms, managing budgets, targeting, bidding and conversion tracking.
• Coordinate customer communications and journey programmes, reporting performance and collaborating with business and technical stakeholders.
• Leverage AI tools for content creation, campaign management, reporting and process automation, while staying current on emerging digital‑marketing trends.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field; relevant digital‑marketing certifications are a plus.
• 4+ years of hands‑on experience managing paid‑media campaigns, preferably in a media‑agency setting, with a track record of meeting lead‑generation or acquisition goals.
• Experience in regulated sectors such as insurance, financial services or telecom is advantageous.

Required skills

• LLM tools, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
• Campaign tracking, attribution, analytics and marketing reporting.
• Preferred: Salesforce Marketing Cloud (SFMC) and Adobe Analytics.