Marketing Lead – Lebanon

About the role

As the Marketing Lead for Lebanon, you will own the end‑to‑end marketing strategy and execution, driving brand awareness, generating qualified leads, and increasing revenue through data‑driven campaigns. You will work closely with cross‑functional teams to ensure campaigns are delivered on time, within budget, and measurable against clear performance targets.

Key responsibilities

• Develop and execute integrated digital marketing initiatives, including SEO and SEM.
• Plan, launch, and optimise social media advertising campaigns.
• Analyse performance data using Google Analytics 4 (GA4) to inform strategy.
• Implement and manage marketing automation tools and CRM systems for lead management.
• Provide strategic thinking and planning to improve lead quality and conversion rates.
• Lead stakeholder management and coordinate with internal teams.
• Prepare and deliver clear communication and presentations to senior leadership.
• Oversee project management to ensure timely delivery of campaigns.

Required profile

• Proven experience in strategic planning and execution of digital marketing campaigns.
• Strong leadership and stakeholder management abilities.
• Excellent communication and presentation skills.
• Analytical mindset with a focus on data‑driven decision making.
• Demonstrated ability to manage projects and deliver results on schedule.

Required skills

• SEO/SEM
• Social media advertising
• Google Analytics 4 (GA4)
• Marketing automation tools
• CRM platforms