Marketing & Automation Specialist

About the role

We are seeking an AI Marketing Specialist to design and scale an AI‑powered B2B marketing engine that drives qualified leads and supports sales growth across the U.S. market. The role blends advanced AI expertise, performance marketing, CRM automation, data analysis, and creative judgment to turn marketing into a measurable revenue engine.

Key responsibilities

• Build and scale a full‑funnel AI‑driven lead generation engine targeting facility management, real estate, retail, hospitality and commercial service decision‑makers.
• Manage the entire marketing function: paid acquisition, content strategy, CRM automation, performance tracking and campaign optimization.
• Leverage AI tools to accelerate research, personalization, campaign execution, reporting and lead follow‑up.
• Run LinkedIn Ads as the primary paid channel and supplement with Google Ads, Meta Ads and retargeting.
• Conduct A/B tests on audiences, creatives, messaging, landing pages and offers.
• Track and optimize KPIs such as CPL, CAC, conversion rates, MQLs, SQLs, pipeline contribution and ROI.
• Design and maintain HubSpot (or similar) workflows for lead routing, scoring, nurturing and sales notifications.
• Create dashboards and performance reports for leadership.
• Develop content for U.S. B2B audiences, including landing pages, blogs, lead magnets, email campaigns, case studies, webinars and sales‑support materials.
• Support SEO initiatives and offline marketing activities such as trade shows and webinars.

Required profile

• Proven experience building AI‑enabled B2B marketing engines that generate qualified leads.
• Strong background in performance marketing, paid media management and CRM automation.
• Data‑driven mindset with ability to analyze results and make optimization decisions.
• Creative judgment to guide ad copy, landing pages, visuals and event materials.
• Ability to collaborate closely with sales and operations teams.

Required skills

• HubSpot (or comparable CRM) workflow creation and management.
• LinkedIn Ads, Google Ads and Meta Ads platforms.
• AI marketing tools and automation frameworks.
• A/B testing methodology.
• SEO strategy and execution.
• Data analysis and dashboard reporting.
• QR code integration for lead capture.