Lead Technical Specialist – GoHighLevel & AI Automation

About the role

We are looking for a certified GoHighLevel (GHL) expert with deep AI‑automation experience to lead the design, build, and optimisation of our lead‑generation ecosystem for home‑service businesses such as HVAC, plumbing and electrical. This remote, full‑time position will own the end‑to‑end CRM pipeline, multi‑channel nurture flows and AI‑driven voice/SMS bots that drive bookings and revenue.

Key responsibilities

• Design, build and maintain complex GoHighLevel workflows, pipelines, snapshots, calendars and custom fields for home‑service operations.
• Set up, train and manage AI conversational engines (e.g., Bland AI, Vapi, Retell, Air AI) for inbound lead response, after‑hours booking and outbound re‑engagement.
• Create high‑converting SMS, MMS and email automation campaigns to re‑engage past leads, confirm appointments and follow up on quotes.
• Launch targeted database re‑activation campaigns that convert old leads into booked service calls.
• Integrate GHL with field‑service platforms (ServiceTitan, Housecall Pro, Jobber) via Zapier, Make or native APIs to ensure seamless dispatching.
• Monitor deliverability, response rates, call conversion and ROI, iterating continuously to improve performance.

Required profile

• Official GoHighLevel certification or proven expert‑level proficiency.
• Hands‑on experience building AI web‑chat, SMS and voice bots.
• Direct background working with home‑service companies (HVAC, plumbing, electrical) and understanding of their seasonality and emergency dispatching.
• Strong copywriting ability for SMS/email scripts, appointment reminders and quote follow‑ups.

Required skills

• GoHighLevel (GHL) workflow and snapshot design.
• AI conversational platforms (Bland AI, Vapi, Retell, Air AI).
• Zapier, Make (Integromat) and API/webhook integration.
• Domain, DNS and A2P 10DLC compliance.
• Basic HTML/CSS for custom funnel styling.
• Integration experience with ServiceTitan, Housecall Pro, Jobber.