Area Sales Manager – West Beirut Territory

About the role

We are seeking an experienced Area Sales Manager to lead our sales efforts in the West Beirut territory, covering Choueifat, Dahye and surrounding areas. The role focuses on driving growth in traditional trade channels through frequent market visits, relationship building and hands‑on execution.

Key responsibilities

• Manage and expand sales in traditional trade (bakalis, mini‑markets, wholesalers) across the assigned territory.
• Conduct regular on‑site visits to ensure optimal route coverage and distribution execution.
• Supervise merchandisers or van sales staff where applicable.
• Set, monitor and follow up on sales KPIs and targets.
• Provide timely reports on territory performance and market conditions to management.
• Identify and resolve problems quickly in a fast‑paced, minimally supervised environment.

Required profile

• Minimum 4 years of experience in FMCG sales, specifically in traditional/down‑trade.
• Proven hands‑on coverage of West Beirut, Choueifat and Dahye.
• Current residence in or near West Beirut.
• Strong leadership and team/route management abilities.
• Demonstrated success in setting and achieving sales KPIs.
• Excellent problem‑solving skills in a field‑based role.

Required skills