AI Marketing Lead

About the role

We are seeking an AI Marketing Lead to design and scale an AI‑driven B2B marketing engine that delivers qualified leads and fuels sales growth across the United States. The role blends advanced AI expertise with performance marketing, CRM automation, data analysis and creative judgment to turn marketing into a measurable revenue engine.

Key responsibilities

• Build and scale an AI‑powered B2B marketing engine that generates qualified leads and contributes directly to revenue.
• Develop full‑funnel lead generation strategies for U.S. facility management, real estate, retail, hospitality and commercial service decision‑makers.
• Own the entire marketing function: paid acquisition, content strategy, CRM automation, performance tracking and campaign optimization.
• Leverage AI tools and automation to accelerate research, personalization, campaign execution, reporting and lead follow‑up.
• Create advanced AI‑driven workflows, agents and systems supporting strategy, content production, data analysis and sales enablement.
• Manage LinkedIn Ads as the primary channel while utilizing Google Ads, Meta Ads and retargeting where appropriate.
• Run A/B tests on audiences, creatives, messaging, landing pages, forms and offers to improve performance.
• Track and optimize KPIs such as CPL, CAC, conversion rates, MQLs, SQLs, pipeline contribution, attribution and ROI.
• Design and maintain HubSpot (or similar) CRM workflows for lead routing, scoring, nurturing, segmentation and sales notifications.
• Produce dashboards and performance reports that highlight funnel gaps and revenue impact.
• Develop content for U.S. B2B audiences, including landing pages, blogs, lead magnets, email campaigns, case studies, webinars and sales‑support materials.
• Support SEO initiatives to increase qualified organic traffic.
• Coordinate offline marketing efforts such as expos, trade shows, webinars and event‑based lead capture systems.
• Implement smart lead capture solutions using QR codes, forms, CRM integrations and automated follow‑up sequences.
• Collaborate closely with sales and operations to align campaigns with business goals and target accounts.
• Evaluate campaign performance with data, make optimization decisions, and provide creative direction for ads, landing pages and marketing assets.
• Manage freelancers including designers, content creators, paid‑media specialists, developers and automation experts.

Required profile

• Proven experience building AI‑enhanced B2B marketing engines that drive measurable lead generation.
• Strong data‑driven mindset with the ability to analyze performance metrics and act on insights.
• Excellent cross‑functional collaboration skills, especially with sales, product and operations teams.
• Ability to lead and coordinate external freelancers and agencies.

Required skills

• HubSpot or comparable CRM platform
• LinkedIn Ads management
• Google Ads and Meta Ads expertise
• AI tools and automation platforms
• A/B testing methodology
• Search Engine Optimization (SEO)
• CRM workflow automation
• Data analytics and dashboard creation
• QR code lead capture implementation