Senior Associate, Performance

About the role

WPP Media is seeking a Senior Associate to drive performance marketing campaigns for its clients in Lebanon. The role focuses on activating, optimizing and reporting on digital campaigns, leveraging data to deliver actionable insights and improve client outcomes.

Key responsibilities

• Activate and manage best‑in‑class digital campaigns across Google Ads, ensuring continuous optimization and adherence to best‑practice guidelines.
• Analyze performance data to extract insights, support strategy development and enhance client results.
• Conduct keyword research, audience targeting, bidding strategy design and A/B testing to improve campaign efficiency.
• Utilize Google Keyword Planner and Google Ads Editor to build, scale and maintain campaigns.
• Collaborate with senior team members, provide timely reporting and maintain high client satisfaction through quality deliverables and SLA compliance.
• Stay updated on the latest digital marketing trends and share best practices across the team.

Required profile

• Minimum 2 years of hands‑on experience managing Google Ads campaigns.
• Strong analytical mindset with ability to translate data into actionable recommendations.
• Proactive, test‑and‑learn attitude and excellent communication skills.

Required skills

• Google Ads
• Google Keyword Planner
• Google Ads Editor
• A/B testing