Performance Marketing Specialist

About the role

We are seeking a proactive, results‑driven Performance Marketing Specialist to own and scale paid acquisition campaigns across multiple platforms. You will manage the full campaign lifecycle, from account structure and audience strategy to creative testing, optimization, and budget allocation, with a focus on measurable ROI and ROAS.

Key responsibilities

• Launch, manage, and continuously optimize paid campaigns on Meta, Google, TikTok, YouTube, Snapchat, and Apple Ads.
• Strategically allocate and scale media budgets (USD 20K+ per month) to maximize efficiency.
• Design and execute structured A/B tests on audiences, creatives, messaging, formats, and bidding strategies.
• Monitor daily performance data, identify trends, and implement timely optimizations.
• Provide clear performance insights and recommendations to Account Managers.
• Set up, monitor, and optimize publisher campaigns across websites, mobile apps, and external partners.
• Prepare monthly performance reports and, when needed, weekly updates.
• Stay current with platform updates, advertising innovations, and automation tools.

Required profile

• Minimum 4 years of hands‑on experience managing paid social and digital advertising campaigns.
• Strong understanding of campaign architecture, including ABO and CBO strategies.
• Proven track record managing significant ad budgets (USD 20K+ per month) with solid performance outcomes.
• Experience with acquisition‑focused campaigns such as app installs, lead generation, and sales.
• Excellent analytical and problem‑solving abilities, translating data into actionable recommendations.
• Ability to juggle multiple accounts and priorities while maintaining high‑quality execution.
• Clear communication skills for presenting performance trends and strategic direction.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads
• YouTube Ads
• Snapchat Ads
• Apple Search Ads
• ABO (Ad Set Budget Optimization) strategy
• CBO (Campaign Budget Optimization) strategy