Performance Marketing Manager – Lebanon

About the role

Keyade, a WPP Media brand, is looking for a Performance Marketing Manager to lead the planning, execution and optimisation of paid media campaigns for a diverse client portfolio in Lebanon. You will drive ROI, deliver measurable business outcomes and contribute to innovative performance‑marketing solutions.

Key responsibilities

• Develop and implement data‑driven paid media strategies aligned with client objectives across the full marketing funnel.
• Manage paid search, social and display campaigns on platforms such as Google Ads, Meta, LinkedIn, including setup, creative production and audience targeting.
• Optimise performance through advanced data analysis, A/B testing of creatives and landing pages, and strategic bidding adjustments.
• Monitor campaign metrics, identify trends, and provide actionable insights and comprehensive performance reports to clients.
• Collaborate with internal teams to ensure seamless execution and alignment with broader marketing strategies.
• Stay current with industry trends, platform updates and emerging technologies to recommend innovative enhancements.
• Manage budgets, allocate resources across channels, and ensure accurate spend tracking and ROI measurement.
• Troubleshoot complex issues, implement solutions, and lead advanced tracking and attribution model implementation.

Required profile

• Minimum 4 years of performance‑marketing experience, preferably in an agency environment.
• Proven track record of managing successful paid‑media campaigns with measurable results.
• Strong analytical abilities and proficiency with data‑analysis tools such as Excel, Google Analytics and Google Data Studio.
• Deep knowledge of paid‑search, social and display advertising platforms and best practices.
• Excellent communication, presentation and client‑management skills.
• Ability to work independently, juggle multiple projects and thrive in a fast‑paced setting.
• Highly organised with strong attention to detail.

Required skills

• Excel
• Google Analytics
• Google Data Studio
• Google Ads
• Meta Ads
• LinkedIn Ads
• A/B testing
• Attribution modelling

What we offer

• Competitive medical, vision, dental and group retirement plans.
• Significant paid time off, partner discounts and mental‑health awareness days.
• Hybrid work model (approximately four days in‑office per week).
• Access to global WPP Media networks, employee resource groups and regular in‑office events.