Paid Media Specialist – On-site in Beirut

About the role

Dekmak, a performance‑driven advertising agency, is looking for a Paid Media Specialist to join its on‑site team in Beirut. You will be responsible for planning, launching and optimizing paid campaigns across Google, Meta and other channels, ensuring clear KPIs and strong return on ad spend.

Key responsibilities

• Develop and execute media plans, set up campaigns and manage budgets across major ad platforms.
• Perform audience targeting, monitor performance and conduct ongoing optimization using analytics tools.
• Collaborate with marketing and creative teams to align media strategy with creative assets and campaign objectives.
• Contribute to testing roadmaps, track conversions, generate reports and drive continuous improvement of campaign effectiveness.

Required profile

• Strong media planning and marketing skills, with experience in campaign setup, budgeting and performance optimization.
• Excellent communication and new‑media abilities to work with internal teams and engage digital audiences.
• Research expertise to analyze markets, competitors and audience behavior for targeting and messaging.
• Quantitative, analytical and problem‑solving capabilities, comfortable interpreting data and presenting insights.
• Prior experience in paid media, performance marketing or digital advertising, preferably with a bachelor’s degree in Marketing, Business or Communications.

Required skills

• Google Ads
• Meta Ads Manager
• Google Analytics
• Platform dashboards and other analytics tools