Branding & Creative Manager

About the role

The Branding & Creative Manager will shape and execute the visual identity and creative direction for all company brands, ensuring consistency across packaging, digital platforms, advertising, social media, and content production. This role blends hands‑on brand development with leadership of the creative pipeline.

Key responsibilities

• Develop brand concepts, logos, visual identity systems and comprehensive brand guidelines.
• Lead creative strategy, translating business objectives into compelling campaigns, product launches and activations.
• Orchestrate the creative production workflow, coordinating graphic designers, video editors, AI creators and external partners.
• Oversee social‑media and content creation, ensuring visual engagement and brand consistency.
• Design high‑performing ad creatives for platforms such as Meta, TikTok, Google and Snapchat.
• Create website UI/UX designs, wireframes and user journeys that align with brand identity.
• Direct packaging design and production to support new product introductions.

Required profile

• Proven experience in brand development and visual identity creation.
• Strong leadership skills with the ability to manage multidisciplinary creative teams.
• Excellent understanding of market trends and competitor analysis.
• Ability to translate business goals into clear creative briefs and deliverables.

Required skills

• Graphic design
• Video production
• AI‑driven content creation
• UI/UX design
• Paid advertising creative (Meta, TikTok, Google, Snapchat)