Associate Manager – Performance

About the role

The Associate Manager – Performance will drive strategic execution, optimisation and growth of Paid Social, Paid Search and Programmatic campaigns for clients across the MENA region. Working between hands‑on execution and leadership, you will manage multi‑channel performance initiatives while mentoring junior team members.

Key responsibilities

• Lead end‑to‑end management of Paid Search, Paid Social and Programmatic campaigns, ensuring delivery against KPIs.
• Own performance strategy and optimisation road‑maps, identifying growth opportunities and scaling initiatives.
• Mentor and supervise Senior Executives and Executives, providing guidance, training and quality control.
• Oversee campaign setup, tracking and QA processes to guarantee accuracy and best‑practice compliance.
• Act as a primary point of contact for internal stakeholders and clients, delivering performance insights and recommendations.
• Drive proactive optimisation, troubleshooting and performance improvements across accounts.
• Collaborate with planning and strategy teams to align performance activities with broader business goals.
• Lead performance reporting and analysis, translating data into actionable strategic recommendations.
• Ensure adherence to internal processes, governance and platform best practices through regular audits.
• Stay current with platform developments, industry trends and emerging opportunities, and disseminate knowledge within the team.

Required profile

• Minimum 3 years of experience in performance marketing, preferably within an agency environment.
• Proven track record managing campaigns across Paid Search, Paid Social and Programmatic channels.
• Demonstrated experience mentoring or managing junior team members.
• Strong analytical mindset with the ability to translate data into strategic decisions.
• Excellent communication and stakeholder‑management skills; fluency in English required, Arabic a plus.

Required skills

• Google Ads
• Meta (Facebook/Instagram) advertising platforms
• TikTok Ads
• Snapchat Ads
• Twitter/X Ads
• LinkedIn Ads
• Display & Video 360 (DV360)