Web Content Specialist

About the role

The Strategic Communications Department (Stratcom) of the Lebanese American University is looking for a Web Content Specialist reporting to the Director of Digital Communications. The role is central and requires presence on both campuses. It leads information architecture and content development for websites, including the creation and maintenance of about 50 university sites.

Key responsibilities

• Plan web content: propose information architecture and layouts suited to the goals and audience, present proposals to stakeholders and amend them according to feedback
• Gather information, verify facts and write content clearly, concisely and on brand
• Optimize content for search engines and machine learning, select images and embed external content such as videos and social posts
• Integrate and publish content in CMS platforms (Movable Type, WordPress, Squarespace, etc.) and train staff in CMS use
• Give content to web developers, review built pages, update content regularly and edit form copy, captions and microcopy
• Maintain an archive of original materials, compose email blasts and write plain-English guides for non-technical editors
• Stay up to date with industry trends, act as backup support for office staff and perform other duties assigned by the supervisor

Required profile

• Bachelor's degree in communication, journalism, English, marketing, digital media, translation or a related field
• At least 3 years of experience in web content development, digital communications, copywriting, information architecture, content management or marketing communications
• Excellent command of English with strong writing, editing, proofreading and storytelling skills
• Ability to create sitemaps and low-fidelity wireframes, and to use AI tools to improve efficiency
• Knowledge of intellectual property norms for online content

Required skills

• Working knowledge of content management systems such as WordPress, Movable Type, Squarespace, Drupal or similar
• SEO principles and emerging LLM optimization strategies
• Online collaboration tools and asynchronous work

Applications close on Tuesday, November 10, 2026. Candidates must be of legal working age and able to live and work in Lebanon. The schedule is Monday to Friday, with possible after-hours or weekend work under exceptional circumstances.